Maja Becker
My main research interests are within the area of self/identity and culture. I am particularly interested in motivational processes in relation to self-perception and identity. My current research aims to address to what extent and how cultural and social context can influence these processes. I have also conducted research investigating how the specific content and meaning associated with a personal or collective identity can affect behaviour.
In a second line of research, my colleagues and I examine the effects of perceived social norms on individual behaviour and cognition in various areas (ecological behaviour and attitudes, cognitive dissonance reduction).
Primary Interests:
- Applied Social Psychology
- Culture and Ethnicity
- Group Processes
- Intergroup Relations
- Motivation, Goal Setting
- Self and Identity
Research Group or Laboratory:
Note from the Network: The holder of this profile has certified having all necessary rights, licenses, and authorization to post the files listed below. Visitors are welcome to copy or use any files for noncommercial or journalistic purposes provided they credit the profile holder and cite this page as the source.
Image Gallery
Journal Articles:
- Becker, M., & Félonneau, M.-L. (2011). Pourquoi être pro-environnemental? Une approche socionormative des liens entre valeurs et « pro-environnementalisme ». Pratiques Psychologiques, 17, 237-250.
- Becker, M., Vignoles, V. L., Owe, E., Brown, R., Smith P. B., Easterbrook, M., et al. (2012). Culture and the distinctiveness motive: Constructing identity in individualist and collectivist contexts. Journal of Personality and Social Psychology, 102, 833-855. doi: 10.1037/a0026853
- Becker, M., Vignoles, V. L., Owe, E., Easterbrook, M., Brown, R., Smith, P. B., ... Koller, S. H. (2014). Cultural bases for self-evaluation: Seeing oneself positively in different cultural contexts. Personality and Social Psychology Bulletin, 40, 657-675. doi: 10.1177/0146167214522836
- Brambilla, M., Manzi, C., Regalia, C., Becker, M., & Vignoles, V. L. (2016). Is religious identity a social identity? Self-categorization of religious self in six countries. Psicologia Sociale, 2, 189-198, doi: 10.1482/84098
- Eriksson, E. L., Becker, M., & Vignoles, V. L. (2011). Just another face in the crowd? Distinctiveness seeking in Sweden and Britain. Psychological Studies, 56, 125-134.
- Félonneau, M.-L., & Becker, M. (2011). "Femmes au volant, danger au tournant". Les conductrices sont-elles victimes d'une menace du stéréotype ? Psychologie du Travail et de Organisations, 17, 314-329.
- Félonneau, M.-L., & Becker, M. (2008). Pro-environmental attitudes and behavior: Revealing perceived social desirability. Revue Internationale de Psychologie Sociale, 21, 25-53.
- Félonneau, M.-L., Lannegrand-Willems, L., & Becker, M. (2008). Spatialisation identitaire chez les adolescents et les jeunes adultes: le cas du Pays Basque français. Cahiers Internationaux de Psychologie Sociale, 80, 59-71.
- Félonneau, M.-L., Lannegrand-Willems, L., Becker, M., Parant, A. (2013). Sociospatial identity and self-construction in adolescents and young adults. Applied Psychology - An International Review, 62, 619-639.
- Owe, E., Vignoles, V. L., Becker, M., Brown, R., Smith, P. B., Lee, S. W. S., ... Jalal, B. (2013). Contextualism as an Important Facet of Individualism-Collectivism: Personhood Beliefs Across 37 National Groups. Journal of Cross-Cultural Psychology, 44, 24-45. doi: 10.1177/0022022111430255
- Smith, P.B., Vignoles, V.L., Becker, M., Owe, E., Easterbrook, M.J., Brown, R. ... & Harb, C. (2016). Individual and culture-level components of survey response styles: A multi-level analysis in terms of cultural models of self-hood. International Journal of Psychology. Advance online publication, July 4. doi: 10.1002/ijop.12293
- Tian, Q., Hilton, D., & Becker, M. (2016). Confronting the meat paradox in different cultural contexts: Reactions among Chinese and French participants. Appetite, 96, 187-194. doi:10.1016/j.appet.2015.09.009
- Vignoles, V. L., Owe, E., Becker, M., Smith, P. B., Easterbrook, M., Brown., R., ... Bond, M. H. (2016). Beyond the ‘East-West’ dichotomy: Global variation in cultural models of selfhood. Journal of Experimental Psychology: General, 145, 966-1000. doi: 10.1037/xge0000175
- Voisin, D., Stone, J., & Becker, M. (2014). The impact of the anti-tobacco norm on the selected mode of cognitive dissonance reduction. Journal of Applied Social Psychology, 43, 57-67.
Courses Taught:
- Basic Social Psychology
- Group Processes and Dynamics
- Research Methods
- Social Psychology and Evaluation
Maja Becker
CLLE
Université Toulouse Jean Jaurès
Maison de la recherche, 5 Allée A. Machado
31058 Cedex 9 Toulouse
France